The Femss Story
We met age 11 and have been best friends ever since. Opposite in looks (blonde and brunette) and twins in every other sense of the word.
We speak every single day without fail, and if one of us doesn’t answer in the usual efficient manner you can bet yourself there is a search party getting ready to leave.
We would happily live in each other’s pockets and need to know every single boring thing that happens every day, you would think by now we would have run out of things to say but it just never seems to happen.
We are both mums to gorgeous boys, both run our own businesses and both lovers of all things fashion. Before setting out on our own, Stacey worked in Business development for a huge multinational brand for many years and Sam worked her way to the top as Head of Design, creating sell out pieces for brands such as Next, New Look and Lipsy to name a few. When Sam moved halfway across the world to Dubai, just as Covid hit the world, separating us by thousands of miles we decided to join our knowledge together and create something special.
All the change
We had always had the same type of style in our busy careers. Heels and dressing up came as standard, flats were not a thing and joggers and leggings were a no go for the office. But launching our own businesses meant working from home, becoming mums, changing bodies, and basically just going from chef to play mate for a small child and back home for a client meeting, meant the all day stilettos were out.
All the hats
Women notoriously wear so many hats in a day, our ever-changing lives, roles and bodies have us needing clothes that are... Dare we say practical !! Thing is, the choice of practical clothes seemed somewhat frumpy, and if we wanted to add a bit of fashion to the mix we started to really feel our age, we just couldn't seem to find a brand that encompassed our sense of style and our lives. So many other women were saying the same thing, so as any woman would, we said “Forget it, we’ll do it ourselves”.
And so ..
Femss was born
Femss is Fashion brand that is here to empower women and highlight their amazingness. Women are capable of going from the school run to coffee with friends, to a business meeting and out for cocktails all in the same 24 hours. They deserve clothes that are as multifaceted as they are. We have created a brand that is versatile without compromising on style, clothing that is life proof.
We want women to stand tall and feel confident, no matter what their day throws at them