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About Us

The Femss Story

About us 

We met age 11 and have been best friends ever since. Opposite in looks (blonde and brunette) and twins in every other sense of the word.

We speak every single day without fail, and if one of us doesn’t answer in the usual efficient manner you can bet yourself there is a search party getting ready to leave.


We would happily live in each other’s pockets and need to know every single boring thing that happens every day, you would think by now we would have run out of things to say but it just never seems to happen. 


We are both mums to gorgeous boys, both run our own businesses and both lovers of all things fashion. Before setting out on our own, Stacey worked in Business development for a huge multinational brand for many years and Sam worked her way to the top as Head of Design, creating sell out pieces for brands such as Next, New Look and Lipsy to name a few. When Sam moved halfway across the world to Dubai, just as Covid hit the world, separating us by thousands of miles we decided to join our knowledge together and create something special.


All the change

We had always had the same type of style in our busy careers. Heels and dressing up came as standard, flats were not a thing and joggers and leggings were a no go for the office. But launching our own businesses meant working from home, becoming mums, changing bodies, and basically just going from chef to play mate for a small child and back home for a client meeting, meant the all day stilettos were out.  

All the hats

Women notoriously wear so many hats in a day, our ever-changing lives, roles  and bodies have us needing clothes that are... Dare we say practical !! Thing is, the choice of practical clothes seemed somewhat frumpy, and if we wanted to add a bit of fashion to the mix we started to really feel our age, we just couldn't seem to find a brand that encompassed our sense of style and our lives. So many other women were saying the same thing, so as any woman would, we said “Forget it, we’ll do it ourselves”.

And so ..

Femss was born

Femss is Fashion brand that is here to empower women and highlight their amazingness. Women are capable of going from the school run to coffee with friends, to a business meeting and out for cocktails all in the same 24 hours. They deserve clothes that are as multifaceted as they are. We have created a brand that is versatile without compromising on style, clothing that is life proof.

We want women to stand tall and feel confident, no matter what their day throws at them

Sams pick

I really like items that I can wear again and again, and in many different ways! So for me, the Sofia Racer Neck Tank has to be my fave item. I can wear it with the Stacey High Waist legging to Pilates or with leather shorts and thigh boots for drinks with the girls! 

I like buying high quality items, you know invest in slow fashion! I don’t like following trends- all this buy and wear once jazz, I like classic style with a luxurious vibe.

shop Sofia premium racer neck tank

Staceys pick

I was a not so secret legging hater. They always finished mid way across my stomach leaving the most unflattering shape and I always felt like I wasn't dressed. Sam completely changed my mind when she said she could design THE perfect legging. She totally nailed it with the Stacey High Waited Legging, they are actually Hugh waisted (like really) they pull you in in all the right places, and they aren't too sporty, so go perfect with heels and chunky boots swell as trainers.

Shop stacey high waisted legging with pockets


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